Consumer Behaviour & Decision Making
Understand the science behind consumer choices. Master judgement, decision making, and behavioural insights.
Ravneet Dhingra Bawa
Faculty • PhD Candidate at LSE
Program Overview
This program delves into the psychology of consumer decision-making, exploring how people actually make choices in the real world. Drawing from behavioural economics and cognitive psychology, you'll learn to design better products, services, and experiences that align with how humans truly think and behave.
What You'll Learn
- Foundations of behavioural science and cognitive biases
- Judgement and decision-making frameworks
- Nudge theory and choice architecture
- Applying behavioural insights to business challenges
- Ethical considerations in behaviour change
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