Communicate better, so your customers, your team and your investors know your story.

1. I use an exercise called “Finding Your Value Words” when onboarding clients to identify what speaks to them, what they live by, and what they pursue. I can put this into a teaching exerise and build it out for the cohort. There are 5 ways to land on those value words, they are fun interactive exercise. These words then help you position yourself and make sound decisions for your personal branding. It fits when it comes in the first weeks,

2. Next, session on Building you Content map / Pillar development. We internally use a simple format to think of posts on x number of topics. This format will then become that exercise they do monthly and have the map ready. Makes writing super easy

3. Algo and nooks and corner of Linkedin, This doesnt have to be an entire session, can just be a one off 30 minute filler. Newsletter, posts, types of posts, basics of Linkedin but more from a ‘If you know you know’ point.

4. Make money with Linkedin / Sell your skills on Linkedin - I can do one with how to go about outbound on Linkedin, DMing the best email draft. The catch is this comes with the tech stack they need to have (Sales navigator, Apollo maybe, paid linkedin account for sure) I can cover ‘Identify - Message - track’ - convert as 4 sections

they don’t know what their own sentences sound like. That’s what makes the AI trap so easy to fall into. Once you’re writing heavily AI-d content, “slopping at scale” is irressitible. We need to help people learn what their personal “good” looks like, then scale, then scale with AI.

What I’d like to teach this cohort

There are a few pillars around which I’d build a learning program for LinkedIn:

1. “Finding your voice” - Just being able to write authentically, knowing what “you” sound like - its hard to avoid “bad” AI slop when you don’t know what your “good” sounds like.

2. Scaling your voice - figuring out what to write about, ideating topics, building a discipline - essentially going from 1 masterpiece post once in a while to doing it 3x a week, months on end.

3. Scaling your team’s voice - 1 lonely founder shouting into the ether doesn’t cut it in 2026. How do you scale (1) and (2) across a team of people?

4. Building an AI content engine - Take (1) - (3) and building an AI engine so it does most (if not all) of the heavy lifting. The challenge here is to not go mega-openclaw succumb to the temptation of posting 100x / week. Behold, slop.

Of these, I think where I can really help is in (2) and (3). i’ve done both 2-3x and have both extensive R&D and practical lessons to talk about.

I can do (1) as well, but I’d expect others - formally trained at writing and editing, who are better qualified to teach this module than my self-taught methods.

Module 4 is where everything either compounds or collapses. Once you know what your voice sounds like (1), can sustain it at volume (2), and have spread it across your team (3) - AI becomes a genuine force multiplier. But only in that order.

PS: Each module 2 weeks, meet every Saturday, 2 assignments per week (4/module) - you get to attend each progressive sessions IFF you submit the interim assignments - don’t do the work, don’t continue. An instructor should take 1 module in entirety as a minimum.

Twenty five years across manufacturing, management consulting, media, publishing, impact investing and deep-tech B2B SaaS. Four novels and two non-fiction titles with Penguin and Simon & Schuster. Works context before content, and protagonists before product.

Years of crafting narratives for brands, and a view on how words move people to action and build lasting connections.